Four years on both sides of the deal — selling property first, then buying the media that sells it. Every pound I manage has one job: put a qualified buyer in front of your sales team.
Real campaigns, numbers straight from Ads Manager. Client names kept private.
A fresh lead-form campaign that opened at $6.69 per lead in week one, and needed to scale spend almost 5× without the cost per lead climbing.
Find the stronger creative for a single unit quickly, without splitting the learning so thin that neither version could optimise.
The previous month’s campaign for the same listings closed at 209 EGP per lead with 68 leads. The brief: more leads from a smaller budget.
Facebook & Instagram campaigns built for real estate lead generation — audience architecture to creative testing.
Instant forms, WhatsApp flows and qualifying questions so sales gets buyers, not browsers.
Budget and creative decisions driven by cost per lead and lead quality — every pound treated like my own.
Meta Pixel and Conversions API set up end to end for accurate attribution and no blind spots.
Systematic tests on angles, formats and offers — keep what converts, cut what only looks good.
Allocation across awareness, consideration and conversion for launches, scale-ups and seasonal pushes.
8+ companies · Egypt & Gulf
Launching a project or stuck on cost per lead? Send a message — you’ll get a straight answer on what I’d change first.